Travelodge 2015 Advert - That's #Travelodgical !

That's #Travelodigical !

The advert has a duration of 1 minute.
 

What is in this advert? 

The advert begins with a middle aged man sitting on a double bed in a travelodge hotel room with a similar looking puppet sitting on his right alongside with suitcase. Further on in the advert, there is a family of three people which includes a mother, a father and a young girl. Also in the same room as them, is three puppets with similar features/appearance as the family. After this we also see a young couple and a middle aged couple all with familar looking puppets with similar looks and clothing. Throughout the advert from start to finish, the characters all sing a song about travelodge which gives the viewers information about the hotel company such as the location and features.

Audio

Throughout the duration of the advert, all of the characters sing in a gentle tone as the song has a gentle flow to it. This is ideal for the advert as it is family-friendly and suitable for all ages to view. It is also beneficial as not only does it give off catchy memorable lyrics, it is also informative for it's viewers and also target audience of travellers, families and business travellers.

Technical Codes

From start to finish, the advert uses a variety of camera angles and shots such as bird's eye view, mid shot, wide shot and close-ups to portray different aspects of the hotel rooms withing Travelodge. Additionally, throughout the advert, the setting is set in travelodge hotel room. This is clear to the viewers straight from the beginning of the advert that it will be about travelodge. 

Visuals
In the advert, we see that the idea of having different aged people in the advert and different sized puppets portrays to the company's viewers that Travelodge is very welcoming and accomodating to people of all ages as they have people of all age groups for example, children, adults, young people and the elderly.